The Master of Arts in Marketing is a 90 ECTS credits programme. It is a dual award Master programme where graduates will receive a Master of Arts in Marketing from IBES, France, and UCAM- Universidad Católica San Antonio de Murcia, Spain.
The programme’s core courses bring learning from the latest trends and developments in marketing environment and practices, giving a well-rounded, critical analysis of strategic marketing management, consumer behaviour, socio media and data analytics, in the context of real business challenges.
Awards to be conferred
- Master of Arts in Marketing from IBES – view sample certificate
- Master of Arts in Marketing from Universidad Católica San Antonio de Murcia – view sample certificate
- Master of Arts in Marketing from Universidad Católica San Antonio de Murcia – view sample transcript
Aims
The programme is designed to provide learners with a comprehensive and contemporary understanding of Marketing practices in the context of an increasingly changing global and digital economy.
The following are some educational aims:
- Facilitate understanding of strategic marketing practices in the context of modern business/marketing environment with increasing digital technologies, big data, and analytics usage in which organisations operate;
- Preparation for and/or development of a career in marketing by developing knowledge and skills at a professional level or as preparation for business and marketing research; and
- Development of the ability to apply knowledge and skills required to use business and marketing analytics to understand and solve complex issues, both systematically, analytically and creatively, to provide solutions and improve practice.
Programme Learning Outcomes
Learners graduating from the Master’s in Marketing will be able to:
- Critically examine the theories, tools, strategies, and practices of strategic marketing management in an increasingly global and digital environment.
- Demonstrate a global outlook and an understanding of cultural diversity and their implications for marketing and management.
- Analyse changing online and offline consumer and organisational buyer behaviour and its implications for marketing strategy.
- Apply key marketing theories, frameworks, tools and strategies to solve Marketing problems in an increasingly digital and global environment.
- Utilise marketing analytics and information of a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies.
- Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.
- Apply business research knowledge and skills to undertake a Master’s level applied research to resolve marketing challenges and opportunities confronting business organisations.
Assessments
The modules are assessed through a work-based management report, assignments and/or case studies or simulations.
The work-based management report shall be between 4,000 – 4,500 words.
Entry Requirements
- A Bachelor’s Degree qualification in any subject from a recognised institution**; OR
- A professional qualification equivalent to a degree and a minimum of two years of working experience.
- Demonstrate English Language proficiency in order to participate in the programme taught in English.
** A qualification from a recognised university is a degree or diploma that has been awarded by an
institution that is accredited or otherwise recognised by a relevant authority of the country.
Proficiency in English include either a recognised English proficiency testing score of IELTS overall band
of 5.5 or equivalent. Those having undertaken either an undergraduate or professional qualification
taught and assessed in English will also be accepted as having met the English proficiency.
Subject to the final approval of IBES, any potential student that has done a qualification examined in
English at European Qualification Framework ( EQF) level 2 and above would satisfy the English
requirement.
For those that are not able to provide the above proof of English, we have an English test administered
by ESOL Awards and on passing this at B2 level, you would satisfy the English language requirement.
Please contact IBES for details.
Programme Structure
The Master of Arts in Marketing has a total of 90 ECTS credits. Each core module accrues 10 ECTS credits and there is a 30 ECTS credit Research Project.
| CORE MODULES | ECTS | |
| Strategic Marketing Management | 10 | |
| Marketing Analytics | 10 | |
| Social Media Marketing | 10 | |
| Understanding Consumer Buying Behaviour | 10 | |
| Business Research Methodology | 10 | |
| CORE SPECIALISATION MODULES | ||
| Global Marketing | Digital Marketing | 10 |
| Research Project | 30 | |
| Total | 90 | |
All learners must undertake the 5 common core modules (50 ECTS) and in order to be eligible to gain the Master specialism award, the following additional conditions must be met:
- Undertake the designated 10 ECTS specialized module for the chosen specialisation; and
- Undertake an area of research in the chosen specialism for the Research
Mode of Delivery
The Mode of Delivery is either fully online or blended learning, where some face-to-face classes are conducted at IBES centres outside France.
Blended Delivery Mode
| Self-Instructional Learning Material | Face-to-Face Tutorials | Online Discussions |
| Students are given a complete set of learning materials to facilitate independent study, which can be downloaded from the designated Learning Portal. | Face-to-Face classes are conducted at a learning centre for 12 hours per module. | Learners are encouraged to participate in online discussions with other learners and their tutors for at least 8 hours per module. |
Fully Online Mode
| Self-Instructional Learning Material | Online Discussions |
| Students are given a complete set of learning materials to facilitate independent study, which can be downloaded from the designated Learning Portal. | Learners are encouraged to participate in online discussions with other learners and their tutors for at least 8 hours per module. |
Location
For the Blended Mode, please Contact Us to find an Approved Learning Centre near you.
For the Fully Online Mode please Apply Now to sign up for the next available intake.
Notional Hours
Notional hours are defined in terms of the amount of time it should take a learner to achieve the learning outcomes. Each ECTS credit requires, on average, 25 notional hours of a learner’s time.
Guide to Learning Hours / Student Learning Time
This Master of Arts in Marketing Programme requires 90 ECTS credits. It has 6 taught modules and a Research Project or 2500 notional hours in total. The programme can be completed within 18 months.
Pricing
- Online €6,600
- Blended €8,800
