Mastère en Administration des Affaires (MBA)

Programme Overview

This 120 ECTS MBA, awarded by Institut Brittany d’Enseignement Supérieur (IBES), is designed to equip experienced professionals and managers with the capabilities to become strategic leaders. The programme focuses on driving organisational transformation, enhancing corporate resilience, and combining strategic vision with financial performance and inclusive leadership. It addresses the need for senior executives who can navigate complex, uncertain environments, lead multicultural teams, and integrate new technologies into management practices.

Awards to be Conferred

Graduates will be awarded the Mastère en Administration des Affaires (MBA) by Institut Brittany d’Enseignement Supérieur (IBES).

Programme Aims

The MBA aims to develop leaders who can:

• Analyse complex environments to guide strategic decisions using data analytics.

• Design innovative and sustainable strategies aligned with corporate goals.

• Manage change with agility by leveraging human and technological resources.

• Lead with ethics, responsibility, and a strong sense of corporate social responsibility.

Specialisations

Students can choose to focus their studies and Capstone project in one of the following areas:

1. General Management

2. Marketing

3. Finance

4. Human Capital Management

5. Innovation and Entrepreneurship

6. International Business

Learning Outcomes

Upon completion, graduates will be able to demonstrate advanced competencies in three key areas:

• Knowledge: Possess an advanced and critical understanding of core business domains (strategy, finance, marketing, etc.), integrate knowledge across disciplines (including technology and sustainability), and acquire specialised frontier knowledge in a chosen area like Finance, Marketing, or Innovation.

• Skills: Critically analyse complex business information using data-driven models, develop and implement strategic plans, apply modern management tools to real-world contexts, generate innovative solutions for ambiguous problems, and communicate complex ideas persuasively to diverse audiences.

• Competence & Autonomy: Lead and transform organisations through change using ethical judgment and innovative thinking. Graduates will demonstrate a high degree of autonomy in decision-making, take responsibility for leading teams and systems, and integrate ethical reasoning and sustainability into all strategic decisions.

Course Structure

The 120 ECTS programme consists of 9 taught modules, an internship, and a final capstone project. 

Students can choose to focus their studies and Capstone project in one of the following areas:

1. 1. General Management

   2. Marketing

   3. Finance

   4. Human Capital Management

   5. Innovation and Entrepreneurship

   6. International Business

• Taught Modules (90 ECTS):

  • Digital Marketing Management (10)

  • Strategic Management (10)

  • Strategic Human Resources (10)

  • Intercultural Management (10)

  • Finance for Managerial Decision-Making (10)

  • Commercial Innovation and Entrepreneurship (10)

  • Ethics and Corporate Governance (10)

  • Leading the Change (10)

  • Business Research Methodology (10)

• Internship (10 ECTS): A 3-month practical industry placement.

• Capstone Business Research Project (20 ECTS): A major research project (10,000-12,000 words) on a real-world business problem within the student’s chosen specialisation.

Assessment Structure

The programme employs a continuous assessment strategy designed to test both theoretical knowledge and practical application.

• Methods: Assessment instruments include work-based reports (3,500-4,000 words), articles/assignments, case studies, simulations, in-class activities, presentations, and the final capstone project.

• Grading: A clear classification structure is used, with marks banded as Distinction (70-100%), Merit (60-69%), Pass (50-59%), and Fail (below 50%).

• Focus: Assessments are designed to evaluate critical analysis, problem-solving skills, application of theory to practice, and the ability to communicate findings effectively.

Mode of Delivery

This is an on-campus, full-time programme delivered over four semesters (two academic years) on a standard French university calendar with intakes in September and February.

Notional Hours

The total notional hours for the programme are ~3,000 hours, comprising:

• Taught Modules: 9 modules x 250 hours = 2,250 hours

• Internship: 500 hours

• Capstone Project: 500 hours

This includes structured learning (lectures, workshops, tutorials) and self-directed independent study.