Directeur Général
Objectives and Context
This certification, Directeur Général (Managing Director), is aimed at managers or executives aspiring to drive organisational transformation and strengthen corporate resilience through strategic, financial, and human expertise. It is designed for leaders seeking to enhance their ability to analyse complex organisational environments, design innovative and sustainable strategies, and implement change management processes aligned with organisational goals. The primary aim is to ensure sustainable growth and increased adaptability in a constantly evolving world.
Objective
The goal of this certification is to train managers or executives capable of addressing current strategic challenges by combining strategic vision, financial acumen, and inclusive leadership. Through a focus on managing organisational transformations, learners acquire key skills in market analysis, developing strategic plans aligned with measurable objectives, and managing complex projects.
This certification addresses the growing need for leaders who balance innovation, sustainability, and resilience while inspiring multicultural teams. It also provides managers or executives with opportunities to take on strategic and decision-making roles, integrating technological advancements and ethical practices into their management.
Target Audience
Managers or executives aiming to progress into strategic leadership roles with expertise in:
- The fundamental principles of strategic management.
- The art of managing complex projects in alignment with organisational objectives.
Languages of Instruction: English (100%) and French (100%).
Teaching in French will commence in January 2026.
Targeted Careers
This certification prepares candidates for strategic roles requiring cross-functional competencies in managing and developing organisations in complex and dynamic environments. These roles include:
- Managing Director
- Deputy Managing Director
- Strategic Development Manager
- Organisational Development Consultant
- Entrepreneurship Advisor or Innovation Manager
- Business Strategy Consultant
These roles can be pursued in various types of organisations, including large corporations, SMEs/ETIs, start-ups, and entrepreneurial ecosystems.
Competency Blocks
- Block 1: Driving organisational strategy to ensure growth and adaptability.
- Block 2: Optimising financial strategy and organisational performance.
- Block 3: Deploying digital marketing strategies to enhance organisational visibility and performance.
- Block 4: Designing talent and diversity management to strengthen organisational performance.
- Block 5: Leading organisational transformation and facilitating change management.
- Block 6: Developing innovative entrepreneurial projects to ensure market viability and success.
Course Modules
- Digital Marketing Management
- Strategic Management in the AI Era
- Strategic Human Resources
- Intercultural Management
- Finance for Managerial Decision-Making
- Business Innovation and Entrepreneurship
- Business Ethics and Governance
- Leading Change
Pathways to Access
- Initial training
- Continuing education
- Validation of Acquired Experience (VAE) (Contact us at enquiry@ibesuni.fr for VAE-related queries).
Admission Requirements (excluding VAE)
Prerequisites for training access:
- A recognised degree, at minimum a Bachelor’s degree (Level 6) in management or equivalent.
- Candidates without a recognised degree must have at least five years of managerial experience.
- Native English speakers, holders of a degree from an institution where instruction is entirely in English, or candidates with a minimum B1 level in English as demonstrated by a standardised test at the start of the programme.
Candidates seeking certification in French do not require a minimum B1 level in English.
Access through experience:
- Candidates with at least five years of professional experience as managers or executives may request exemption from some or all training modules following an assessment of entry prerequisites.
Prerequisites for certification examination:
- B2 level in English, validated by a standardised test.
- Completion of preparatory training unless exempted for experience-based access.
Training Duration: Up to 24 months.
Assessment Methods
- Professional scenarios:
- Strategic analysis and development of a strategic plan.
- Financial analysis report and strategic decision-making.
- Development and execution of a digital marketing strategy.
- Simulation of HR challenges.
- Change management planning and presentation.
- Business plan creation and presentation.
- Practical case studies:
- Strategic initiative proposals.
- Investment project evaluation.
- Case study analysis.
Teaching Methods
- Mode of instruction: Fully online (100%) or hybrid mode starting January 2026.
- Methods: Theoretical courses, case studies, and practical scenarios.
- Support: Trainers who are experts in organisational transformation and strategy.
Certification Statistics
- Overall employment rate at 6 months: 96%
- Employment in relevant roles at 6 months: 92%
- Certification success rate: 100%
- Average gross annual salary:
- At 6 months: €31,436
- Medium-term (2+ years): €36,752
